Robert La Roche

Robert La Roche, né en 1938, est entré très tard dans l’univers de l’optique, apportant son oeil de styliste (une profession qu’il a apprise en autodidacte) et la clairvoyance d’un génie du marketing. ll fonde sa propre marque en 1973, Alain Mikli sera son premier représentant en France, et son distributeur exclusif à Los Angeles pendant quelques temps sera L.A Eyeworks.

Ces 30 dernières années, Robert La Roche a été un personnage clé dans la transformation des lunettes en un véritable accessoire de mode. RLR dessine des lunettes extrêmement élégantes, dans des matériaux exceptionnels, titane, acétate et combinés, emprunt d’une certaine nostalgie des années 70.

L’objectif de RLR est de s’imposer comme une ligne haut de gamme avec une valeur réelle, un design actuel de qualité supérieur.

Founded in 1973, the brand of Robert La Roche has held a pioneering position in the eyewear industry. After relaunching in 2014, we are more determined than ever to set a new and radical standard for what eyewear can be. We also aim to show what a small group of people can do with a raw creative vision and a constantly growing zest for innovative expression.

Achieving this goal requires precise expertise and craftsmanship, as well as an understanding of artistic design and cutting-edge technology. In order to create a product that is 100% pure and honest, our team is composed of highly skilled professionals who are meticulously involved in the entire process, from the first stroke of a pencil to the final finishing touch.

With every frame, we start from scratch. Each step of the process is done by hand with utmost care.

We are not simply trying to make the perfect pair of glasses, but to create unconventional, raw and individualistic objects. The result is a highly personal, precious piece of wearable art. The difference is in the detail, designed to be revealed, not concealed.

Only the finest materials such as natural top-grade acetate and sheer block titanium are carefully selected and expertly processed by a small number of skilled eyewear manufacturers in Italy and Japan.

http://www.robert-laroche.com/personality/